From their website
"Our Story

Creating rum, is in theory, a relatively simple endeavour. Creating exemplary rum however, is an altogether more challenging proposition! The devil, as they say, is most definitely in the details. We take unusual care to passionately craft a distillate that is rich and interesting, even before it is metamorphosed by our botanicals.

Our pursuit of perfect flavour begins with molasses; a thick, dark, delightfully messy product of the sugar refining process. We take great care sourcing our molasses depending on the final product we wish to create, some hails from across the Tasman and others from locales altogether more exotic.

The next step in the journey is to ferment this molasses. Fermentation is not just simply the creation of alcohol from sugar by yeast. Rum, perhaps more so than any other spirit places significant, almost mythical importance on this part of the process. The microscopic, single-cell beasties we call yeast are responsible for much of the flavour that materialises in the final spirit and as such, need to be treated with love, care, and attention to coax out those precious compounds. We’ve spent years collaborating and experimenting before choosing the specific strains and species that magically manifest the delectable profile we cover."